digital Marketing consulting
A strategic marketing roadmap for solopreneurs and small businesses ready to turn visibility into sales.
YOU’VE GOT THE TRAFFIC, THE FOLLOWS, THE LIKES… BUT THE SALES AREN’T where you want them to be.
You’re putting in the work — showing up on social, building awareness, maybe even going viral. But turning that visibility into consistent leads and sales? That part’s still fuzzy.
The Marketing System Roadmap is for solopreneurs and small businesses who’ve outgrown “just post and hope” marketing. It’s a strategic, right-sized plan to help you connect the dots between attention and action — so your marketing actually moves your business forward.
Perfect For
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Solopreneurs with some marketing traction but no clear funnel
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Small teams trying to connect their visibility to consistent leads and sales
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Business owners who want to stop guessing and start planning
What's included in the
marketing system roadmap?
A Custom Marketing Plan
No more guessing. You’ll have a roadmap built around your business — what to do, when, and why.
Clarity on Your Funnel
Understand how people move from awareness to action — and where your marketing needs to step up.
Focused Priorities
Know exactly what to focus on next (and what to let go of) so your time and energy go further.
Simplified Strategy
Marketing doesn’t have to be overwhelming. This gives you a right-sized system that fits your business. Your budget, your time, your capabilities.
Channel & Content Guidance
Get practical recommendations for where to show up and what to share — based on what’s actually working.
Confidence to Move Forward
You’ll leave with a plan — and the peace of mind that you’re not just doing more, you’re doing what matters.
your investment in results
marketing plan
$1,500
By the end of our work together, you'll have:
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A clear, custom marketing roadmap that connects your visibility efforts to real business results
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A stronger understanding of your funnel — and what’s missing between awareness, engagement, and conversion
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Strategic recommendations tailored to your audience, offers, and goals (no generic playbook here)
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Guidance on where to focus your time, content, and energy for the biggest return
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Confidence that your marketing efforts are aligned, purposeful, and scalable
You’ll go from “we’re doing stuff but not seeing results” to having a strategic system that supports sustainable growth — not just now, but as your business evolves.
What We'll Do Together
Strategy Kickoff Call
A 90-minute deep dive into your current marketing efforts, goals, and where leads and sales are falling through the cracks.
Funnel Gap Audit
I’ll go to work to assess your current marketing ecosystem to identify missing pieces and disconnects between awareness and conversion.
Custom Marketing System Roadmap
I’ll create a clear, personalized roadmap showing how to turn your marketing activity into a system that supports growth.
Content & Channel Recommendations
I’ll recommend the right channels and content types for your audience — so you’re not wasting time on what doesn’t work.
Strategy Review Session
We’ll review your roadmap together, clarify next steps, and prioritize what to implement first for the biggest impact.
Optional Ongoing Support
Need help putting the plan into action? I offer hourly execution or a monthly retainer to support your rollout.
need more support?
strategy & planning
For high-level guidance, planning, and problem-solving. Use this time for quarterly strategy sessions, launch planning, offer refinement, funnel design, or decision support.
Booked by the hour.
$150/hour
execution
For done-with-you or done-for-you tasks like content planning, light copywriting, email sequences, website updates, system implementation, and more.
Partner for 5, 10, or 20 hours a week.
$75/hour
Project Stories
Local Photographer
SEO, Website Restructure, & Social Media Consulting Generating Bookings Within Weeks of Launch
FAQ
This isn’t a one-off brainstorm — it’s a structured process with a clear outcome. You’ll walk away with a customized roadmap and focused recommendations that align with your business, audience, and goals.
I work across all channels — email, SEO, content, social media, paid ads, and more. There’s no one-size-fits-all approach here. We’ll look at your goals, capacity, and budget to figure out what’s worth your time and what’s likely to have the most impact.
No problem. You can add hourly execution support or ongoing consulting to help bring the plan to life. This offer is designed to give you clarity — and options.
The roadmap is ideal for solopreneurs or small teams (1–5 people). You’re welcome to bring a business partner or team member to the sessions — especially if they’re involved in marketing or operations.
Most clients complete the two sessions and receive their roadmap within 2–3 weeks. It’s a focused process designed to get you moving without dragging on.
You’ll get clarity, direction, and a plan that makes your marketing more effective. While this isn’t a done-for-you service, many clients start seeing results quickly — especially when paired with implementation support.
FIELD NOTES
BECAUSE MY MOST IMPACTFUL IDEAS COME WHEN I'M OUTSIDE.
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