PROJECT STORY
Local Photographer
SEO, Website Restructure, & Social Media Consulting Generating Bookings Within Weeks of Launch
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
I recently worked with Jennie to rebuild my website and optimize it for SEO so I could bring in leads beyond just the word-of-mouth project I had been getting.
She took the time to truly understand the business and our short and long-term goals to ensure the site was set up to support us now and into the future. Her SEO and local-search expertise meant my new site began ranking and coverting leads within weeks of launch (I had been online for ten years but never had a single lead come through my website.)
On top of the website build, Jennie helped me tighten up my social presence and develop a simple follow-up funnel that keeps me visible and connected to leads. I not only have more traffic on my site, but more bookings!
If you're a small business owner who is ready to get leads through your website, I highly recommend Jennie!
Aaron LaVanchy, Founder, Aaron LaVanchy Photography
THE SITCH
We rebuilt his site from the ground up — a clean, SEO-optimized website that clearly communicates what he does, how he works, and how to hire him. Clear service pages, case study-style portfolio examples, and intentional SEO helped the site start ranking and converting almost immediately.
Alongside the rebuild, we provided light marketing consulting to align his online presence — ensuring his message and channels worked together to keep him visible and top-of-mind.
Within weeks, the site began driving qualified leads, including one from a major outdoor brand.
THE RESULTS
Within three weeks of launch, his new site brought in nearly half of his Q4 revenue — a milestone he’d never reached in a decade of being online.
here's how we got it done...
A Simple, Effective Website
Challenge: My client had a website for 10 years that looked good, but never generated business. It wasn’t clear what he offered, how he worked, or how someone could hire him. In fact, his lead form had only ever brought in one inquiry.
What We Did: Built a simple, streamlined website with the essentials: homepage, about/contact, clear service pages, and portfolio pages turned into case studies. Each service page was directly tied to examples of his work, showing both the process and results to build trust. Clear CTAs pointed to a single, easy-to-use inquiry form.
Outcome: A site that clearly communicates what he does, how he does it, and how to get in touch. Within the first three weeks, the client received 6 inquiries (compared to just 1 in the previous 10 years) — including one from a major outdoor industry brand.
SEO Optimization
Challenge: The client's beautiful photos weren’t being found. His site wasn’t structured for search, and none of his local audiences could easily discover him online.
What We Did: Optimized every layer of SEO — from the words on each page to how the site appears in Google results. We built keyword-targeted service pages, cleaned up metadata, improved site speed, and optimized his Google Business Profile to strengthen his local presence.
Outcome: The site now shows up for the right searches, loads quickly, and brings in clients actively looking for his services.
Lead Capture Strategies
Challenge: Despite having a contact form for 10 years, the Photographer only ever got one inquiry from it. Visitors weren’t converting into leads.
What We Did: Simplified the lead capture process with well-placed CTAs across service and portfolio pages, all pointing to one streamlined inquiry form. The site messaging was rewritten to clearly show that he was for hire, making the invitation to inquire obvious and approachable.
Outcome: Within three weeks of launch, he received 6 qualified leads — including one from a nationally recognized outdoor brand. Proof that when a site is clear, simple, and direct, it converts.
Digital Marketing Consulting
Challenge: The client had an established personal Instagram following, but it wasn’t structured to attract or convert potential business clients.
What We Did: Advised creating a dedicated Instagram profile focused on his photography services. Provided consulting on profile language, pinned posts, writing optimized captions, building trust, and maintaining a clear message. Created a 10-day content plan blending portfolio work with personal anecdotes to showcase both his skills and personality as a blueprint he can carry forward.
Outcome: Within weeks, the new account gained 100+ targeted followers — local businesses and potential clients. This gave him a second marketing channel where he could stay top-of-mind, build relationships, and show both his professional work and personal style.
Sales Strategy & Funnel Development
Challenge: With growing visibility from his website and social presence, the client needed a way to stay connected to leads and convert awareness into bookings.
What We Did: Developed a simple follow-up funnel that blended digital and physical touchpoints. Online connections received a personalized postcard with an offer — creating a tangible reminder that complemented his digital presence.
Outcome: A cohesive, multi-channel follow-up system that increases brand recall, nurtures leads through multiple touchpoints, and keeps him top-of-mind for future projects.
