PROJECT STORY
Data Analytics Consultant
Website Redesign, Strategic Copy Development & SEO to Create an Aligned Online Presence — and Confidence to Match
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
We recently had the opportunity to work with Jennie LaVanchy Consulting for a complete makeover of our corporate website. As a small business owner, this felt like a daunting task—one I didn’t have the skillset to tackle on my own. Jennie turned out to be the perfect partner for what we needed.
From the start, she engaged with us on a personal level, taking the time to understand not just me, but also my goals for the business. She introduced simple, collaborative tools that made it easy for us to align on website content. Jennie also brought a strong marketing perspective to the project, which was essential to its success.
She created several mockups to ensure we were aligned on styling and overall feel. Once we finalized the website copy and style guide, Jennie got to work building the site and preparing it for review. From start to finish, we had a brand-new site up and running in 3 weeks + 1 day! —perfect timing for our business. Additionally, she ensure that we had an SEO optimized website, which is a key factor for anyone that wants to show-up at the top in google search.
I can’t recommend Jennie enough for her partnership and expertise. If you're considering someone for this type of work, you won’t be disappointed.
Kyle Williams, CEO & Founder, Fluid Ascent
THE SITCH
The client had taken some great first steps — buying the domain, creating a logo, and even starting to design his own site. But the project never made it live.
While his consulting work was high-caliber and his client relationships strong, his digital presence hadn’t yet caught up. Though he had a vision, the site remained unpublished — with no clear messaging, calls to action, or SEO foundation. Even people searching for his business by name often came up empty.
He envisioned a digital presence that felt like a neighborhood restaurant — warm, approachable, and inviting — balanced with the professionalism and timeless style that reflects the quality of his work. With a logo and color palette already in place, he needed clear, compelling copy and a structure that made it easy for the right clients to understand what he does, who he serves, and how to reach out. Case studies and simple, well-placed CTAs would provide the social proof and guidance needed to turn visitors into inquiries.
Services: Strategic Websites for Solopreneurs
THE RESULTS
For the first time, he had a site that looked, sounded, and worked like his business — and he felt confident putting it to work.
here's how we got it done...
Strategic Copy Development
We began by clarifying his messaging: we identified the specific services he offers, the ideal clients he serves, and the main benefits his work delivers. Then we drafted website copy that clearly and simply expresses that message — with strong headlines, clear sub‑headings, CTAs and case‑study snapshots. The goal: the moment a visitor lands on the site, they get what he does and are invited to take the next step.
Foundational SEO Implementation
We focused on foundational SEO to set him up for future visibility and growth. Keyword research guided our heading structure, page copy, URLs, and metadata — with a strategic split: we kept the homepage broad and relevant to support general discoverability and brand positioning, while targeting more specific keywords on the services page. This gives him space to expand into new tools, industries, or offerings down the line without needing to reposition the entire site.
We also optimized images, recommended sitemap submission, and suggested connecting to Google Search Console — ensuring his site is indexable, crawlable, and ready to take full advantage of SEO (and future AI-assisted search) as his business grows.
Squarespace Website Redesign & Build
We used his existing brand colours and logo but gave the site a professional polish that didn’t feel cold or overly tech‑heavy. We selected images with a warm, friendly feel and added a touch of “warm black” for contrast to support readability and visual hierarchy. We implemented case‑study modules and testimonial blocks for social proof and included a clear scheduling widget so prospective clients could book time with him easily.
Mobile Optimization
We made sure the site is just as effective on a small screen. Clean layouts, clear text, and simple navigation make it easy to understand what he offers — and how to get in touch — without pinching, zooming, or getting lost. Whether someone’s browsing quickly or ready to reach out, the mobile experience supports every step.
The Outcome
His new website communicates what he does, for whom, and how — in language that resonates with his ideal clients.
Strong CTAs and built‑in case studies provide credibility, enabling visitors to engage with his work and take the next step.
SEO groundwork means the site is now indexed and structured for discovery — setting the stage for organic leads.
The scheduling block makes it easy for prospects to take action, reducing friction in the lead‑capture process.
Visual brand identity now feels aligned: warm and approachable, yet professional and confident.
